Crain Communications Inc., the organizer of the UTECH trade shows, is partnering with Media Fusion to launch the Middle East Foam & Polyurethane Expo, powered by UTECH.

The exhibition and conference will take place March 1-3, 2021, at the Dubai International Convention & Exhibition Centre in Dubai, United Arab Emirates. The trade show’s website is

The show will be organized by Crain Communications Inc. of Detroit and Media Fusion of Dubai. This MEFPU Expo will be co-located with Sleep Expo Middle East, which is owned by Media Fusion.

“This event is a great opportunity for our UTECH customers,” said Brennan Lafferty, vice president of the Crain Global Polymer Group. “This show will focus on the polyurethane industry in the Middle East and Africa, which are two regions currently underserved but emerging rapidly. We are thrilled to collaborate with Media Fusion, an experienced trade show developer in this vital part of the world. Co-locating with Sleep Expo Middle East is ideal as the mattress industry is a major end market for urethanes.”

“Media Fusion is delighted to partner with Crain Global Polymer Group on this new exhibition,” Taher Patrawala, managing director of Media Fusion. “Crain specializes in organizing some of the industry’s significant and largest trade shows including PU China, UTECH Asia, UTECH Las Americas and UTECH Europe. The polyurethane market in the Middle East and Africa is growing at a healthy pace and there are significant opportunities in this area. We are confident that the players in the foam and polyurethane industry will be eager to showcase their solutions at the only dedicated trade show in the region.”

Show organizers expect visitors to MEFPU Expo from businesses in Algeria, Egypt, Ethiopia, India, countries in the Gulf Cooperation Council, Kenya, Morocco, Nigeria, Pakistan and Turkey.

“Our UTECH team has been considering a show in Dubai for some time. We are excited to bring visitors the latest in materials and technology from our exhibitors while learning about business opportunities and innovation from our conference sessions on the trade show floor,” UTECH Trade Show Director Debbie Hershfield said. “We continue to expand our on-the-floor opportunities for buyers and sellers to connect and conduct business.”

The Crain Global Polymer Group operates UTECH shows around the world. Shanghai hosts PU China in July 2020; the next edition of UTECH Europe takes place in April 2021 in Maastricht, the Netherlands; and the third edition of UTECH Las Americas will be in June 2021 in Mexico City. Crain operates UTECH Las Americas as a joint venture with Tarsus.

U.S. or European-based companies interested in reserving exhibition space for MEFPU Expo in Dubai should contact UTECH Sales Director Ed Rich at Companies based in the Middle East and Africa should contact Taher Patrawala at

The Crain Global Polymer Group provides the most extensive coverage of the plastics, urethanes, tire and rubber industries of any business publishing company worldwide through a network of trade shows, conferences, awards, newspapers and magazines. The Global Polymer Group includes the UTECH trade shows and Urethanes Technology International, Plastics News, the Plastics Recycling Show Europe, Sustainable Plastics, Plastics News China, Rubber & Plastics News, the ITEC trade show, Tire Business and European Rubber Journal.